Ahmedabad IIM sets up retail tech consortium

Highlights:

• The Indian Institute of Management (IIM) in Ahmedabad’s Centre for Digital Transformation recently launched a retail tech consortium, with intentions to partner with a number of retail and technology companies in India.
• The consortium, according to the centre, will strive to improve collaboration among retail technology firms in the country.
• Flipkart has joined the consortium as a main partner for the first year, bringing its industry knowledge, experience, and consumer insights into the internet ecosystem to the table.
• This collaboration would bring neutral customer perspectives on retail digitalization to the fore, allowing merchants to better understand their customers.