Tata Motors launches ‘Anubhav’-showroom on wheels
Highlights:
- Tata Motors has launched a mobile showroom (showroom on wheels) named ‘Anubhav,’ to target rural customers by increasing their reach in rural areas and providing them with a doorstep car buying experience.
- Tata Motors will deploy a total of 103 mobile showrooms across the country, to enhance the Tata Motors brand awareness in rural India.
- These mobile showrooms will be operated by dealerships under Tata Motors’ supervision and guidance.
- All the dealerships will define monthly routes for these vans on which they will ply and cover the targeted village or tehsil.
- A total of 103 mobile showrooms are being deployed across the country to enhance the Tata Motors brand awareness in rural India.
- These mobile showrooms will help existing dealerships offer a doorstep sales experience to customers and assist them with information about Tata Motors’ products.
- These products include a new forever range of cars and SUVs, accessories, avail finance schemes, book a test drive and evaluate existing cars for exchange.
Suggested Links
SWISS to Become World’s First Airlines to Use Solar Aviation fuel - 09 Mar 22 Oscar-winning producer Alan Walbridge Ladd Jr passes away - 09 Mar 22 India’s first FSRU Hoegh Giant Arrives at Jaigarh Terminal - 08 Mar 22 Noted film critic, writer Jaiprakash Chouksey passes away - 08 Mar 22 National Security Day observed on 4th of March - 07 Mar 22