Billing for Windows Store : Microsoft partners with Idea to provide operator billing for Windows Store

Highlights: 

  • Microsoft and Idea Cellular have partnered to enable users to purchase application and games from the Windows Store through operator billing.
  • This is expected to simplify mobile phone application purchase by eliminating the need to use credit cards or other electronic payment options for paid content.
  • The smartphone market in India is poised to grow over 70 % this fiscal and the app ecosystem is also booming.
  • India is estimated to have about 19 million credit card users.
  • The maximum purchase that can be made currently is Rs 300 per app.
  • The Windows Store currently offers over 550,000 apps and has seen over 8 billion cumulative downloads to date globally.
  • According to the telecom regulator TRAI, Idea Cellular has 147.95 million subscribers as on November 2014 of which about 34 million are data users.
  • Globally, Microsoft offers 81 mobile operator billing connections in 46 markets with carriers representing 2.5 billion total subscribers.

Advantages:

  • Introducing the operator billing facility, Idea subscribers using Windows Phone handsets will be able to have the charges for purchases from the store billed to them on postpaid plans or deducted from their balance on prepaid plans.