Madhukar Kamath has been elected as the chairman of ABC
Madhukar Kamath, the chairman emeritus of advertising firm DDB
Mudra Group, has been elected as the chairman of the Audit Bureau of
Circulations (ABC) for 2019-20. The board has also selected Devendra V Darda as
Managing Director and Lokmat Media as deputy chairman.
Madhukar Kamath has four decades of experience in advertising and
marketing services, Kamath helped Omnicom acquire the Mudra Group and integrate
it into DDB Worldwide Network.
He served on the board of the industry body
which certifies circulation figures of its member publications.
Kamath has also
led Bates India as its CEO and was instrumental in the acquisition and successful
integration of Clarion Advertising.
He has also served as chairman of brand
consultancy Inter-brand and has led several industry bodies.
What is Audit Bureau of Circulations (ABC) ?
It is a
not-for-profit, voluntary organization.
It consists of publishers, advertisers,
and advertising agencies as members.
It was founded in 1948 .
ABC conducts pioneering work to develop
audit procedures to certify the circulation figures of publications which are
members of ABC.