Madhukar Kamath has been elected as the chairman of ABC

Highlights:

  • Madhukar Kamath, the chairman emeritus of advertising firm DDB Mudra Group, has been elected as the chairman of the Audit Bureau of Circulations (ABC) for 2019-20. The board has also selected Devendra V Darda as Managing Director and Lokmat Media as deputy chairman.
Madhukar Kamath:
  • Madhukar Kamath has four decades of experience in advertising and marketing services, Kamath helped Omnicom acquire the Mudra Group and integrate it into DDB Worldwide Network. 
  • He served on the board of the industry body which certifies circulation figures of its member publications. 
  • Kamath has also led Bates India as its CEO and was instrumental in the acquisition and successful integration of Clarion Advertising. 
  • He has also served as chairman of brand consultancy Inter-brand and has led several industry bodies.
What is Audit Bureau of Circulations (ABC) ?
  • It is a not-for-profit, voluntary organization. 
  • It consists of publishers, advertisers, and advertising agencies as members. 
  • It was founded in 1948 .
  • ABC conducts pioneering work to develop audit procedures to certify the circulation figures of publications which are members of ABC.