Herb Kelleher,Co-founder of iconic low-cost carrier Southwest Airlines died

Highlights:

  • Herb Kelleher, the co-founder of  iconic low-cost carrier Southwest Airlines died on 3 January 2019 at the age of 87.
  • Kelleher set up Southwest with Rollin King, with the airline making its first flight in June 1971. 
  • Dallas-based Southwest is known for its quirky culture, closely connected with Kelleher’s maverick image, as well as its fast growth from a regional carrier into one of the biggest in the United States.
  • Southwest succeeded by a strategy of offering low fares to its passengers, eliminating unnecessary services, and avoiding the typical scheduling system.