India to have 850 million online users by 2025: BCG
According to the Boston Consulting Group (BCG), India will
have more than 850 million online users by 2025, with Reliance Jio 4G
triggering most of the growth which has added 100 million connections in just
It took India eight years to reach 250 million 3G
connections, Reliance Jio 4G network added 100 million connections in just
It estimated that by 2020, half of all Internet users in
India will be rural, 40 % of whom will be women and 33 % will be of 35 years of
age or older.
It predicted that digitally influenced spending, which
currently stands at $45 billion-$50 billion a year, may increase more than
tenfold to between $500 billion-$550 billion.
This will account for 30 per cent to 35 per cent of all
retail sales by 2025.
The survey examined the changing behaviour of Indian consumers
across more than 50 product categories through questionnaires and interviews
with more than 10,000 consumers in 30 locations nationwide.