Mobile Internet Users : India's mobile internet users to be 213 m by June 2015

Highlights: 

  • According to the the 'Mobile Internet in India 2014' report, there were 173 million mobile internet users in India in December 2014.
  • According to a report by the Internet & Mobile Association of India (IAMAI) and IMRB International ,the mobile internet users in India is expected to reach 213 million by June this year on the back of growing smartphone penetration.
  • The number mobile Internet users in rural India are likely to grow to 53 million by June 2015.
  • The urban India will continue to account for the larger percentage with 160 million users.
  • The report states average monthly mobile bill has increased by 13 % to Rs 439.
  • The proportion of this amount spend on mobile Internet was 45 % last year and has increased to 54 % this year.
  • As compared to last year, the average monthly spend on mobile Internet has gone up by 36 % to reach Rs. 235.
  • More than half of the Mobile Internet users spend more than Rs 100 but less than or equal to Rs 500 in availing the mobile Internet services and nearly 30 % spend more than Rs 500 on the mobile.
  • The total Internet user base stood at 278 million at the end of October 2014 quarter and is estimated to grow to 354 million by June 2015.